CROCS SHOES-
WALK ON THE WILD SIDE
SOFTWARE USED: ADOBE FIREFLY, PROCREATE & PHOTOSHOP
The idea behind this project was to take an existing brand of our choice and take the theme and feel in a different direction to give the brand a new and unique vibe. I chose to take the original brand of Croc shoes that are more geared in a fun and kid, friendly demeanor and make them more rugged and outdoorsy type feel.
BEGINNING SKETCH IDEAS
MOCK UPS
I decided to use bus stop mock ups for this project as people tend to spend time, waiting for the rides more often than on for example, billboards, or other street advertisements. I felt with the design of this project being eye-catching they would stand out against a normal city, landscape, drawing in the viewers, as they wait for their transportation to arrive.
